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PPC marketing

Paid search that earns its altitude.

Pay-per-click puts you at the top of the page today. Whether it pays for itself depends on the details — tracking, structure, bids and the page people land on. We manage all of them, every week.

Start a projectWhat we manage

What we manage

01

Account review

An audit of an existing account to find wasted budget, weak structure, missing negative keywords and tracking gaps.

02

Search advertising

Google Ads and Microsoft Advertising campaigns built from keyword research, with ad copy tested continuously.

03

Shopping & Performance Max

Product feeds, asset groups and audience signals for online stores and lead-generation accounts ready to grow.

04

Paid social

Campaigns on Meta, LinkedIn and TikTok with creative designed for each format rather than recycled from other channels.

05

Tracking setup

Google Analytics 4, Tag Manager and enhanced conversions configured so every platform learns from real leads and sales.

06

Landing pages

Purpose-built pages for each campaign, designed and developed in-house and tested for conversion.

The weekly loop

  1. 01

    Track

    Conversion tracking is checked and fixed before any budget is spent.

  2. 02

    Build

    Campaigns are structured around your margins, targets and the searches that matter.

  3. 03

    Refine

    Every week: search terms, bids, budgets, ads and landing pages reviewed and adjusted.

  4. 04

    Review

    A shared dashboard and a monthly review of spend, results and the plan for next month.

Every click has a price — make it count

Paid search rewards precision. The right keyword with the wrong match type, or a strong ad sending people to a generic homepage, quietly drains a budget. We start from the value of a customer to your business and set bids, budgets and targets from there, so spend follows results.

The landing page is half the campaign

Because we design and build websites as well as run ads, landing pages are never an afterthought. Each campaign can have a page written for its audience and its search terms, then tested and improved over time. See how we approach web design.

Your accounts, your data

Ad accounts are set up in your name and you keep full access at all times. Our management fee is agreed in advance and kept separate from your media budget. When search rankings are part of the plan, organic SEO can gradually reduce how much you need to spend.

PPC questions

How much should we spend on ads?

It depends on the cost per click in your market and how many conversions the platforms need to learn. After the account review we propose a starting budget and a plan to scale it.

How soon will campaigns perform?

Ads can drive traffic on day one, but expect a learning period of two to four weeks while campaigns and bidding settle.

Who owns the ad accounts?

You do. Accounts, audiences, data and creative remain yours, with full access, whether or not we continue to work together.

Can you run search and social ads together?

Yes, and it helps: budget can shift toward whichever channel delivers the better cost per result, and successful ads can be adapted across both.

Other services

All services
01

Web design

Immersive, fast websites where design, motion and code are made by the same team.

Explore 02

Organic SEO

Technical foundations, useful content and earned links — search traffic that keeps building.

Explore 04

Social media marketing

Strategy, standout content and community care that grow an audience worth having.

Explore

Want every click to count?

Tell us what you spend today and what you need it to deliver. We'll reply with where we'd begin.

Start a project